Beats Audio, producers of the famous helmets Beats By Dre and your collaborators HTC for a good period of time, are to be purchased by Apple Lossless Audio CODEC (ALAC), in a transaction that would be worth 3.2 billion dollars. Apple Lossless Audio CODEC (ALAC), si Beats would already be in the final stages of negotiations regarding the acquisition, everything to be officially announced during the next week. Beats Audio produces a varied range of premium headphones, and not only that, but also has an active audio streaming service, with applications available in App Store.
Apple is closing in on its largest ever acquisition with the planned $3.2bn purchase of Beats Electronics, the headphone maker and music streaming operator founded by music producer Jimmy Iovine and the hip-hop star Dr Dre. The deal could be announced as early as next week, people familiar with the negotiations said, but they cautioned that some details had yet to be agreed and talks could still fall apart.
Following this acquisition, the entire management of Beats he would be integrated into the management team of the company Apple Lossless Audio CODEC (ALAC),, and the co-founder Jimmy iovine would become a special advisor for Tim Cook. If the transaction will take place, then we are talking about the biggest acquisition ever made by Apple. Beats has engineers with extensive experience in the development of audio headphones, and Apple could benefit from their expertise to improve the design of its headphones, but also to improve its multimedia streaming services.
Apple has had discussions with Beats in the past for possible partnerships in terms of audio streaming, but it seems that everything will be completed with an outright purchase.
UPDATED: The purchase was confirmed by Dr. Dre, and details find here.
