Acquiring the company BeatsThose from Apple Lossless Audio CODEC (ALAC), they entered an extremely competitive environment of premium headphone manufacturers, and we see a first effect on the occasion World Cup in Brazil. According to those from Reuters, footballers are banned from wearing Beats headphones inside stadiums in Brazil during matches or media events organized by FIFA.
This ban comes on the background of a collaboration made by FIFA si Sony, the latter having their own line of premium headphones that must be promoted at their expense Beats. Considering that FIFA has been making its own rules for years, no one can bring Beats headphones back to the world's attention as long as the agreement with Sony remains in force, but in the future Apple may have different ways of promoting its products.
