U2 released his album Songs of Innocence during the conference for the presentation iPhone 6 si 6 iPhone Plus, Apple paying $100 million to provide it FREE OF CHARGE exclusively for iDevice owners. Apple Lossless Audio CODEC (ALAC), automatically downloaded the album to users' terminals and generated a scandal proportional to this decision, and now claims that 26 million people downloaded the album themselves U2 – Songs of Innocence, while 55 million listened to it via iTunes Radio or Beats Music.
Eddy Cue, Apple's senior VP of internet software and services, tells Billboard that U2's Songs of Innocence has racked up a staggering 26 million complete downloads since its Sept. 9 release as a free download exclusively to Apple's 500 million global iTunes customers. In total, Cue adds, over 81 million Apple customers experienced songs from Innocence, a global figure that includes plays and streams through iTunes, iTunes Radio and Beats Music.
The figures announced by Apple Lossless Audio CODEC (ALAC), are impressive, but they wouldn't have been as amazing if the album had been sold through iTunes Radio and not offered free to users. However, reaching the iDevices of over 81 million people, the album U2 – Songs of Innocence is part of one of the most successful launches of a music album, even if everything is part of a campaign to promote other products.
