Present at a conference Vanity Fair, the senior vice president of the design division within Apple Lossless Audio CODEC (ALAC),, Jony Ive, talked about design and the pleasure of working in a company like Apple Lossless Audio CODEC (ALAC),, having at the same time the presence of mind to harshly criticize the companies that copy Apple's designs. Jony Ive claims that the actions of competing companies Apple Lossless Audio CODEC (ALAC), to copy the products is theft and that it is not flattering for a designer to see his work stolen.
I think a beautiful product that doesn't work very well is ugly. I don't see it as flattery, I see it as theft, and it's lazy. – on Xiaomi's copy-cat phone. There were a thousand reasons, and many occasions, where we almost gave up" on touch. I have to be honest, the last thing I think is, 'Ooh, that is flattering'". All those weekends I could have had at home with my lovely family but didn't... I don't think it's ok at all.
Ive mainly criticized the Chinese manufacturer Xiaomi, which he considered to be lazy, this in the conditions in which their vice president claimed that the designers Apple Lossless Audio CODEC (ALAC), and their own were only "thought in thought" when they produced the designs of their own products. Apart from these, Jony Ive talked about a multitude of more or less interesting things, but about them you can read here.
