Apple will bundle the subscription music service it acquired from Beats into its iOS operating system early next year, instantly making it available on hundreds of millions of iPhones and iPads – and ramping up pressure on Spotify, the market leader in music streaming.
It is not known yet if Apple will rename it the service until the moment of integration in iOS or will decide to offer it under the same name, but regardless of the decision, it seems that it has a very high chance of being part of iOS. Apple needed an audio streaming service for its iOS, and that of Beats seems to be as suitable as possible, especially since it comes bundled with over 250.000 paying subscribers.