Start something newor Something new begins, is an advertising campaign carried out by the company Apple Lossless Audio CODEC (ALAC), at the beginning of 2015, which brings to our attention the versatility of its products. Promoted directly on the front page of its own website, the campaign presents the creations made by professionals from various fields using only Apple products and dedicated applications.
Accessing campaign page you will discover great pictures recorded using the Camera application and edited with the help of applications such as VSCO Cam, applications that help you draw on tablets iPad, applications that allow you to create digital illustrations using a Mac and many, many others.
Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.
Start something new it is just the continuation of a campaign started last year, with the Apple company creating dedicated pages on its own website to promote applications that enhance the functionality of its various products.
