The last fiscal quarter of 2014 was a disastrous one for the company Samsung, registering large decreases in revenues, profit, but also in market share. In China Samsung seems to have had the biggest problems, there its market share falling from 20% to 13.7% in the course of a year, Apple, Xiomi and other local manufacturers having to gain from it.
Apple, Huawei, Lenovo, Coolpad, Xiaomi, Meizu and other more or less well-known manufacturers have benefited from Samsung's problems and they don't seem to end any time soon. Samsung failed to convince the Chinese that its smartphones are worth buying at the expense of the products Apple Lossless Audio CODEC (ALAC),, or of competitors who sell much cheaper terminals.
Global smartphone leader Samsung Electronics had a harder time selling its gadgets in China in 2014 than in previous years, thanks to continued competition from Apple and up-and-coming Chinese rivals such as Xiaomi Inc. Data from CCID Consulting showed that Samsung's market share in China fell from 20% in January, to 13.7% in October.
The problems of those from Samsung were also based on a serious drop in smartphone sales in China, with the market registering 10% fewer sales than at the beginning of this year. Faced with all these problems, Samsung is forced to rethink its smartphone production strategy in order to remain competitive.
The Samsung Galaxy S6 will bring the first major change for the line of high-end terminals, but if it doesn't have a mid-end offer with customized hardware, Samsung has little chance of regaining its market share. Having said that, the Samsung company lost "ground" in an extremely important country and it will be interesting to see how it will try to regain it in 2015.
