Vodafone YOU is a program dedicated exclusively to teenagers in Romania, the mobile phone operator offering young people between the ages of 14 and 20 various benefits in the network. Vodafone YOU brings for young people with card and a mobile application available for iOS and Android, offering young people to socialize, based on common passions, the actions they take in the application, bringing them benefits in the network.
Moreover, Vodafone YOU offers young people the opportunity to win various daily prizes put up for grabs by the operator, and additional details are available in the press release below. Access to the YOU program is done through the YOU Extra option, which costs 6 euros per month, and must be activated by those interested at the Vodafone mobile operator.
Vodafone Romania launches YOU, the first product dedicated exclusively to teenagers
Bucharest, May 12, 2015 - Vodafone Romania announces the launch of an innovative product on the telecom market - YOU, which combines the attractive benefits of the Vodafone Card with a unique mobile application that allows young people between 14 and 20 years old to socialize, based on shared passions. In addition, active users are rewarded for every action in the application and can win additional benefits and numerous daily prizes.
YOU by Vodafone was developed together with young people between the ages of 14 and 20, during testing sessions and workshops, and is a product created exclusively for teenagers and directly inspired by their lifestyle.
To register in YOU, users must load any Vodafone Card with 6 euro credit and send the personal numerical code, via SMS, to 2700. After sending the SMS, if the users are between 14 and 20 years old, the benefits YOU are activated automatically. Young people who own the Vodafone Card, but also those who have not yet purchased a card from Vodafone, can download the "YOU by Vodafone" mobile application from Google Play and the App Store and can enrich their Facebook experience with unique localization and socialization functionalities, at the level of the high school where they study and of the city where they live. Afterwards, users can take possession of the daily prizes and the accumulated additional benefits, just by activating the "YOU" extra option on the Vodafone Card.
"YOU by Vodafone is a new experience, designed especially for young people under 20 years old. This generation relates and communicates in a special way, that's why we chose to become a more important part of their lives, offering them the digital and social experience they want. With YOU, we offer young people an attractive product - a card with the best digital benefits on the market and a mobile application integrated with Facebook that helps them socialize with their friends of the same age." stated Andrea Rossini, Director, Consumer Business Unit, Vodafone Romania.
The YOU extra option, worth 6 euros, allows users access to a common fund of benefits: 2000 MB/Minute/SMS which can be used for data traffic, national and international landline calls or national SMS. In addition, the extra option includes unlimited calls and SMS in the Vodafone network si free, for a year, in the Zonga mobile application, the first Romanian service that offers extensive music content, over 27 million songs.
application YOU by Vodafone, available on Android and iOS, offers young people the opportunity to find new friends, depending on their common passions, as well as the creation of groups and events. Following the actions carried out in the application, all users will accumulate points, which can be converted into units - up to 1000 MB, minutes or national SMS per month. Those who accumulate the most points can win daily prizes such as headphones, gadgets and smartphone accessories. In addition, users can win 3-day trips to Costinesti, in "Casa YOU", for a group of 6 friends, between July 1 and August 30.
The YOU program benefits from an extensive communication campaign, starting in May, in TV, online, social media and in-store media. More information can be found on the YOU website: you.vodafone.ro and on the dedicated Facebook page: www.facebook.com/YouByVodafone
