Samsung is making the Galaxy S6 and S6 Edge cheaper following disappointing receipts in Q2 2015, the mobile division of the company being the one that recorded a serious decrease in profit in the three months that ended on June 30.
In the image above you can see the figures for sales and profit for the mobile division, and in the lower part of the image you can see that Samsung's profit for Q2 2015 dropped from 4.76 trillion won to 2.76 trillion won, the decrease being 37.6 % compared to the same period last year.
The total profit of the Samsung company decreased by 8% compared to the same period last year, and this is mainly due to the mobile division, which performed well below expectations, the terminals Samsung Galaxy S6 si Samsung Galaxy Edge S6 having sales far below expectations.
Samsung Electronics Co. signaled price cuts for its high-end Galaxy S6 smartphones to combat a market slowdown and surging sales of Apple Inc.'s iPhones after posting a fifth straight profit decline. The company will be "adjusting" prices for the S6 with a traditional screen and for the curved-screen Edge to maintain sales growth, Samsung said Thursday.
Because sales are far below expectations, Samsung has no choice for now and will reduce prices Samsung Galaxy S6 si Samsung Galaxy Edge S6 in an effort to increase its sales, they being sold at much higher prices than those charged for iPhone 6 and iPhone 6 Plus.
No one knows if this strategy of Samsung will be successful or not, but those in Korea are not giving up for now, they are preparing the launches Samsung Galaxy Note 5, Samsung Galaxy S6 Plus si Samsung Galaxy S6 Edge Plus, but a "flooding" of the markets with phablets is a bad idea.
Although Samsung's profit and sales are decreasing, the Korean company remained the biggest seller of smartphones in Q2 2015, most of the terminals sold being low and mid-end, but things will definitely "correct" in the future.
