Q2 2015 was an extremely beneficial fiscal quarter for the Apple company, it recorded new sales, receipts and profit records for such a period of the year, iPhone terminal sales increasing by 35% compared to the same period last year.
According to those from Kantar, which monitors important markets for smartphone sales, the iPhone's market share has increased in most of these markets, except for the US, one of the most important regions for Apple.
iPhone market shares changed in Q2 2015 in the following percentages: Germany +2.6%, Great Britain +5.5%, France +2.1%, Italy +0.1%, Spain +2%, USA -2.3%, China +7.3 %, Australia +9.1%, Japan +2.7, the average growth in the 5 main European countries being +2.1%, the data being of course only estimates.
Practically, Apple won the market share in many regions of the world, less so in the USA where Android seems to be a dominant force, at least for now, and this could be explained by very good sales results of Samsung terminals and of the LG ones.
Apple iOS returned to growth across all of Europe's 'big five' markets, as it recorded its first year-on-year gain in France since February 2015. In the US, as we forecasted last month, Android's growth continued in the quarter ending June 30, with both Samsung and LG increasing their share sequentially.
Regarding the reasons behind the purchase of an iPhone, it seems that although the size of the screen has become more important, the basis of the reasoning is still the resistance of the terminal over time, the quality of the materials and the ability of the device to function correctly.
In contrast, in the case of the purchase of Android terminals, the focus is on the selling price of the product, 43% of the people who participated in a recent study saying that the offer made by an operator or store for the terminal convinced them to make the purchase.
