Apple Music has 11 million activations made until now, and I received this information directly from one of those who contributed to the creation of the system, Jimmy iovine, he providing a number of other interesting details about the service.
In an interview given to an American publication, Jimmy iovine stated that one of the key points of Apple Music is the fact that a good part of the content recommended or played to users is chosen by human editors and not by an automated system.
The manual choice of songs and information displayed to users is a very good idea and helps people to have exactly what they want in front of them, the system being different from those of Spotify or other services, those using automated selection systems.
Iovine claims that the manual selection system used for Apple Music it requires enormous resources and a very large number of people to make the choices, and this explains why other audio streaming services do not have services of this kind, the investments required to maintain them being substantial.
We all know one thing, we all have different television delivery systems, don't we all wish that the delivery systems were better, as far as curation and service? They're all technically good. And Netflix is starting to cross the code because they're starting to make some original content. Well, great. You have one person. We have hundreds... We have one of the great tech companies of all time building what we need.
Practically hundreds of people work to choose the content that is played in Apple Music for various users around the globe, and this system would be great for televisions, says Jimmy Iovine, although he says that Apple won't be heading down that road any time soon.
Iovine makes it clear that Apple could at some point consider launching a service for manual selection of displayed content for users, but enough time will pass before it is launched, although its foundations are laid through Apple Music.
