Apple Lossless Audio CODEC (ALAC), has concluded partnerships with the most popular YouTubers on the planet, the American company discussing with some of them during the VidCon organized this year in the USA, where YouTubers with millions and tens of millions of subscribers participated.
Although it has not officially announced anything, the partnership between Apple and some YouTubers is already visible, one of them visiting the Cupertino headquarters last week and confirming the fact that they are going to collaborate with Apple Lossless Audio CODEC (ALAC), in the future, but without giving details about the partnership.
Apple has reached out to various YouTubers with different styles of creating videos, but millions of people who subscribe to their videos, all in an attempt to bring its products to the attention of as many people as possible who until recently did not pay much attention to them. Careful.
Well guys, that was an exciting, but very long meeting. We ended up going for some food and drinks and stuff in a bar, but it turns out I'm going to be doing some stuff with Apple. They don't work with many people, but we're going to be doing some stuff together, which is exciting. I can't tell you more than that.
YouTube is one of the biggest websites for sharing video content and Apple's interest in content creators there is as logical as possible, those from Cupertino considering that they could increase their sales through this channel.
Until now, the Apple company ignored YouTube in terms of generating sales and preferred only to publish its advertising spots to promote products, but things are changing radically and YouTube will become a conversion channel for Apple.
