eMAG, the largest online store in Romania, is about to open a Apple Shop on September 18 inside the showroom in sector 6 of Bucharest, this being the first store dedicated specifically to Apple products.
Practically new eMAG Apple Shop it will be a store similar to iStyle or iCentre, that is, it will only have Apple products for sale and it should be set up in a format similar to those of the authorized resellers existing on the market at the moment.
UPDATED: You can discover on this page the discounts that eMAG will offer on the occasion of the opening.
eMAG Apple Shop will be opened on September 18 and if you are wondering what was the basis of the teasing campaign of the second week that featured a painted cardboard and the date of September 18, well we are talking about the opening of this new store dedicated to Apple products.
There are currently stores in Bucharest iStyle open in most large shopping centers and in separate locations, there are shops ICENTRE opened in several locations in Bucharest, while Noumax has so far been limited to online/direct sales/repairs from its headquarters.
Opening a eMAG Apple Shop it is a clear sign that the sales of Apple products in Romania are somewhat increasing and those from eMAG are trying to take advantage of this trend with a dedicated store to attract new customers and increase the popularity of the American company's products.
The eMAG Apple Shop will most likely have the products currently available in the eMAG online store and will probably take over the warranty of any other Apple products sold in various countries around the world, but at the moment eMAG is not authorized Apple service.
Having said that, on September 18 you should be able to visit the eMAG Apple Shop, if not the official opening will be postponed until September 25 to coincide with the official launch of the iPhone 6S and iPhone 6S Plus.
As I have told you repeatedly, Apple does not have its own Apple Store in Romania, but authorizes various partners to sell its products, and eMAG Apple Shop will only be a reseller of Apple products.
