IBM will provide Apple Watch free or at a reduced price to employees as part of an initiative aimed at convincing them to lead a healthier life, the purchase costs of the watches will be covered by the health insurance provided by the company.
Commit to Health is the initiative based on which IBM expands its partnership with Apple Lossless Audio CODEC (ALAC), to provide Apple Watch for free or at a reduced price, and the type of watch received and the gratuity offered will be based on the type of health insurance that each employee has or will choose.
The Apple Watch has a multitude of functions for fitness, and those from IBM are trying to push employees to lead a healthier life with the help of this smart watch, a similar program being carried out in the past by the company by offering Fitbit bracelets.
In the case of the program that was based on Fitbit, IBM allowed employees to earn points for the steps taken every day, those points could be transformed into various company products or into amounts that were donated to various charities.
The idea of those from IBM seems to have been taken over by other companies that try to partially reduce the costs of health insurance by encouraging employees to lead a much healthier lifestyle, most of the programs existing before the Apple Watch was launched.
Since IBM launched a program of this kind, there is a very high chance that other American companies will follow its example and offer Apple Watch or other similar wearables to convince employees to move more during their free time.
Apple and IBM have an extensive partnership for the sale of various services to American companies, the purchase of Macs for employees is part of the agreement between the two companies and probably the collaboration between them will be extended in other fields in the future.
