Tuesday the company Apple Lossless Audio CODEC (ALAC), has launched Smart Battery Case, a case with an external battery that it is the worst Apple product released in recent years and of course she was intensely ridiculed by many of her fans or critics from all over the world.
Because this product has received so many criticisms, Tim Cook explained the philosophy behind its creation, claiming that the Smart Battery Case was created for people who do not have a daily power source to charge their iPhones.
Tim Cook says that this case is ideal for those who are away on a trip and cannot recharge their iPhone's battery overnight, the Smart Battery Case being an ideal solution to continue using the iPhone even when they are far away from home.
if you're charging your phone every day, you probably don't need this at all. But if you're out hiking and you go on overnight trips... it's kind of nice to have.
On the other hand, Tim Cook claims that the idea of inserting a hump in a case with an external battery is based on the idea of inserting or removing an iPhone more easily from this case, stating that the rest of the products make this procedure very difficult.
Saying that the Smart Battery Case does not have a hump, Tim Cook states that this design is actually an innovation of the engineers and designers who created the case, something that probably only he believes, along with some die-hard Apple fans.
As you probably know from being a user of this now. one of the real insights here is, have you ever used other cases and tried to get them on?” If you make this solid all the way across, in order to get it on, you'd find it very difficult to get it on and off. So the guys had this great insight to put the bend in along with making it a smart case. Cook explained. You know, I probably wouldn't call it the hump.
On the other hand, one of the vice-presidents of the engineering division within Apple stated very simply that when you need such a product, you use it regardless of how it looks, and here he is very right, and Tim Cook should have summed it up only that's all.
What do you think about Tim Cook's statements?
