The mobile division of the company Samsung has very big problems, the Koreans failing to increase their sales and profit for the mobile terminals sold on the market, competing with Apple Lossless Audio CODEC (ALAC), and various Chinese producers being one of the main factors of the difficult period the company is going through.
Leaving aside the competition created by these entities, the managers of the Samsung company claim that the lack of good enough software for the hardware implemented in the terminals affects the quality of the devices delivered to customers all over the world.
Some managers of the Samsung company say that too much emphasis is placed on the delivery of high-performance hardware, while the software has major shortcomings and cannot fully exploit the hardware that the smartphones have included.
It seems that inside the company there is not enough trust in the managers who lead the divisions that develop software and services, the culture of the Samsung company is to sell hardware products, but the world needs not only that, but also customized software.
There's a lot of distrust of top executives who can actually implement stuff that is more of a software and services offering. It's still 'we know how to sell boxes, we sell boxes'. Samsung's upper management just inherently doesn't understand software. They get hardware - in fact, they get hardware better than anyone else. But software is a completely different ballgame.
Former managers of Samsung accuse the managers from the higher structures of the fact that they do not understand the need to have very good software for the hardware sold, but also that short-term interests have priority over long-term efforts that bring value to consumers at the time of purchase and increase the loyalty rate.
Practically, former and current employees of Samsung confirm what everyone has known for years, that Samsung is a company that knows how to make hardware, but is unable to make software for it, and this Achilles' heel could transform into the new Nokia or Blackberry.
