Matias Duarte is the vice president of the design division within the company Google, and in a recent interview he rightly criticized the design still used by Apple for the iOS operating system.
The vice president of Google, Matias Duarte, claims that the interface iOS for iPhone it is cumbersome and this affects the user experience, the Apple company keeping the same type of main screen for 8 years without modifying in any way the structure or the way of use.
According to Duarte, 2007 was a turning point for the smartphone industry, Apple combining in iOS many ideas that existed in the minds of designers at the time, but failing to change them in a positive way over time, most of them remaining as.
The idea of having a screen where applications are displayed in rows and columns is an outdated one, one that by 2015 should have evolved into new ways to access applications installed in terminals and attempts to offer something different have existed, but none proved to be really useful.
It's easy for things to settle on standards that are sub optimal. Its very for things to catalyse into local maxima that are hard to break out of. We're just trying things to see which are successful. That's what design is. You form a thesis, you try to do it without any ego or hubris.
The truth is that Duarte is right, the iOS interface has not evolved in 8 years, it has only become colorful and nothing more, but the passage of years has revealed the fact that something better has not yet been invented, but it will definitely be available future.
The Apple company keeps this design because it works, is easy to use and is useful, the Microsoft company failing to impose its ideas of change, Google not having a better alternative, so until one or the other the old interface of iOS is the only one really useful.
