Company Apple Lossless Audio CODEC (ALAC), it is loved all over the world by hundreds of millions of people who use its many products launched so far on the market, and a recent study on consumer loyalty reveals that things are getting better and better.
According to those from Brand Keys, Apple has the most loyal smartphone, tablet and laptop users, these being the three main categories for which the Apple company has been launching products for several years, that of smartphones being the most important for those from Cupertino.
We have known for some time that Apple has very loyal consumers, various other studies confirming this over time, and the people from Brand Keys do nothing but tell us that in 2016 Apple still has public outlet when it comes to smartphones, tablets or laptops.
12 categories were taken into account in this study and Apple won in only 3 of them, losing in the category of music or that for computers, its iMacs not having even that loyal users according to the data recorded by those from Brand Keys .
The consumer engagement process today is more dependent on emotional values than ever. As rational attributes have become price-of-entry 'givens' for today's consumers, emotional values have become more problematic for brands — not brand outreach or messaging, but how to accurately determine which emotional values a brand should leverage to emotionally engage consumers.
The Brand Keys study was conducted on 42,792 people, so we are talking about an extremely large response base, and the Apple company managed to win in the most important categories for it, and in the end that matters the most.
