At the end of last week, the documentation was published that confirms the fact that Apple Lossless Audio CODEC (ALAC), managed to expand the coverage of the brand Think different and to other products compared to those for which protection with this trademark patent was initially requested for those from Cupertino.
Apple registered the trademark Think different for the campaign trying to convince Mac owners to give up PCs in favor of their own products, it being successful and being associated worldwide with the American company and the globally launched products.
Starting from last week the brand Think different it also covers Apple Watch, Apple Pay or Apple Pencil, all these products being launched in the last year and a half on the market, but they have not been promoted with this motto until now by Apple.
In fact, Apple no longer used the brand Think different since 2002 to promote any product launched on the market and there are few chances to use it too soon, so this extension is most likely related to a desire to provide protection for new products as well.
Apple's International Classes for 'Think Different' have greatly expanded from one class to eight. The classes now cover Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription services, telecommunications, broadcasting, music, television, educational services and Siri (maintenance of proprietary computer software in the field of natural language, speech, speaker, language, voice recognition, and voice-print recognition) …
