BMW is one of the most well-known and popular car manufacturers, the German group will celebrate 100 years of existence in 2016, and this anniversary will also mark the initiation of a major change in the company's long-term strategy.
More precisely, those from BMW they will exponentially increase their efforts to develop intelligent cars for customers from all over the world, at the center of the whole project is the software that can guide an autonomous car, various other manufacturers have had systems of this kind for some time.
Those at BMW do not want to be left behind by the rapid evolution of technology in the field of automobiles and see companies such as Apple Lossless Audio CODEC (ALAC), or Google as competitors in this segment, they are already developing autonomous guidance systems for cars.
BMW it tries to avoid becoming a Foxconn for Apple or Google, that is, it does not want to become just a car manufacturer for other brands, so it invests enormous amounts in the research and development of smart cars.
Days before BMW's 100th birthday, its board member for research and development described plans for a completely overhauled company, where half the R&D staff will be computer programmers, competing with the likes of Google parent Alphabet to build the brains for self-driving cars. Our task is to preserve our business model without surrendering it to an internet player. Otherwise we will end up as the Foxconn for a company like Apple, delivering only the metal bodies for them.
Although practically the car manufacturers still refuse to believe that Apple could bring a product to the market that would affect their sales, representatives of BMW talked with Apple about the development of intelligent cars, so those in Germany know what awaits them in the future.
Without the involvement of Tesla, Google or Apple in the development of autonomous guidance systems for cars, I think this software would have been many years away from being implemented in cars, but here things are evolving much faster than many would have imagined .
