Smartphone sales will gradually decrease in the coming years

For years it has been said that the smartphone market has reached saturation, but until now we have not seen this, 2015 being the year in which a record number of smartphones sold worldwide was recorded, despite all the indicators provided by the companies that monitor the global markets.

In 2016, these negative forecasts continue to appear, those from IDC estimating that in 2016 the growth of smartphone sales will fall below 10%, and this is mainly due to the fact that the Chinese market will become mature and the demand for smartphones will decrease significantly.

If in 2015 1.44 billion smartphones were sold worldwide, those from IDC estimate that 2016 billion smartphones will be sold in 1.5, the increase in sales being only 5.7%, that is insignificant in relation to the number total.

Until 2020 this trend should continue, smartphone sales will increase by approximately 30% between 2016 and 2020 from 1.44 billion terminals sold to 1.92 billion terminals sold, the increase in sales will be lower of 10% every year.

The 2015 calendar year finished with 1.44 billion smartphone shipments worldwide, which were up 10.4% over 2014. IDC's most recent projections show 2016 shipments of 1.5 billion, or 5.7% growth over 2015. The trend of single-digit year-over-year growth is expected throughout the forecast with volumes growing to 1.92 billion in 2020. The market will continue to see volumes shifting to the low end with the aggregate market average selling price (ASP) dropping from $295 in 2015 to $237 in 2020.

The even worse part for manufacturers is that the average selling price of a smartphone would drop from $295 to $237 during this period, so we are talking about a drop of almost 20% that will seriously affect the existence of many companies.

If the Chinese appetite for smartphones will decrease, then Apple will be seriously affected by this change, its sales will increase by only 38 million units in 2020 compared to 2016, but it remains to be seen how things will evolve in the end.

smartphone sales estimate 2016 - 2020

5 COMMENTS

  1. When saturation is reached, another Steve Jobs will appear (not necessarily Apple, it can be any other company) who will present us a revolutionary product (which has existed in laboratories for 20 years), the hologram for example.

  2. There can be nothing revolutionary in medicine for now. We have to get sick to be able to buy medicine, otherwise the pharmaceutical industry disappears and with it a lot of money.

  3. Addiction... at the beginning we were happy with the bricks from bosh, motorola, ericsson, with nokia you were very clever, then the clapita... now we complain about an almost imperceptible lag on the iphone :)... well, progress also creates claims