iPhone 7 will have a spectacular launch according to American analysts, who estimate that the company's new smartphone Apple Lossless Audio CODEC (ALAC), it will be very well received by consumers, and the demand will exceed the expectations that other analysts have at the moment.
The estimate is based on an online study conducted in the USA in recent weeks, 44% of the 1000 participants stating that they do not intend to buy an iPhone in the immediate future, but only in the fall when the iPhone 7 will be officially launched.
Of those who wait iPhone 7 launch to buy a new iPhone model, 70% are current iPhone owners, while 24% would intend to give up another mobile platform to enjoy what Apple's iOS offers in the iPhone.
According to the information recorded by this study, one third of those who will buy iPhone 7 in the US are iPhone 6S or iPhone 6S Plus owners, and this is normal because in general a lot of people buy the newest iPhone model every year.
To us, the most significant aspect of this response is that a third of the replacement demand is coming from current generation (ie less than 1-year old phone) users. This could suggest that the iPhone 7 will drive a shorter replacement cycle, perhaps in response to installment/lease plans such as the iPhone Upgrade Program, which allows a user to upgrade to the newest phone every year while maintaining a flat monthly bill.
This information is quite surprising considering that the rumors that have appeared so far suggest that iPhone 7 it will have mainly internal changes, the design will remain largely unchanged from 2015, so we will see if these estimates will come true or not.
