For those of you who don't know yet, Jony Ive is the proud owner of a car Bentley Mulsanne whose price is around 300.000 dollars and of course such an expensive car requires a skilled driver, which Jony Ive accepted with reluctance 1 year ago.
The key word here is with reluctance, because Jony Ive had Steve Jobs' habit of driving his own car, Tim Cook following the same principle with his BMW 7, but in the middle there would be a connection with the Apple car that the Chief Design Officer has in mind every day.
According a theory of an American publication, Jony Ive agreed to have a personal driver in order to live the experience of a person who is driven daily in various locations and to use it for the future autonomous car that Apple intends to launch at some point.
The theory is a strange one, but Jony Ive is passionate about cars, so passionate that in his youth he restored one with his father, and every year he participates in an event dedicated to car racing enthusiasts, so we are talking about a man who definitely wants to he drove a car every day, especially a Bentley.
Jony Ive loves speed, he loves powerful cars and for years he drove his fellow designers to work even though he was their boss, so being driven daily by a chauffeur around the San Francisco metropolitan area seems to have something to do with a project at who works and not necessarily with the need not to be behind the wheel.
A driver who is constantly driving does not have the same experience as a person who sits on the right and is driven everywhere, and the way Jony Ive interacts with the car while she is driving alone could give her a completely different perspective with about how an autonomous Apple car should work.
In the past, Apple's engineers and members of management had ideas with a similar basis for the development of other products, so now Jony Ive would have a driver for the car in the idea of being able to develop an autonomous car as close to perfection as possible.
What do you think ?
