Company Facebook announced yesterday the implementation of new changes for News Feed, so users will have an experience improved, Facebook constantly making changes to the way posts are displayed in the News Feed of the application or website.
According to those from Facebook, the new algorithm for News Feed takes into account: the time spent by users looking at a news, even without accessing the post, accessing the news, the time elapsed between accessing a news and returning to News Feed and more.
Separately those from Facebook they learned from users that there should be more diversity among the news displayed in News Feed, so that now the company has modified the algorithms to display more information from several pages, all with the idea of avoiding repeatedly displaying the same content to the same user.
Facebook makes these changes with the idea of showing users what they would like to see and what has the greatest potential to generate interactions or clicks on news and directions to publishers' websites, some pages being able to register an increase in traffic, others being able to register a decrease.
We are adding another factor to News Feed ranking so that we will now predict how long you spend looking at an article in the Facebook. ...we will be taking into account time spent reading and watching once the content has fully loaded. We'll also be making an update to reduce how often people see several posts in a row from the same source in their News Feed.
Facebook makes changes of this kind to constantly give users the impression that they have something new while using the social network, but in a few situations we can say that the news are auspicious and improve the user experience.
