The magic is over for Apple, the cloud that carried the American company to sales/receipts/profit records dissipating in the air, leaving those from Cupertino to fall with their feet on the ground for the first time in many years of beautiful dreams.
Last night the company Apple announced, for the first time in the last 8 and a half years, a decrease in sales of iPhone terminals compared to a fiscal quarter of a previous year, the decrease being estimated since January by Apple, but even so many analysts were disappointed.
Regarding the receipts and profit, we are talking about the first decrease in the last 12 and a half years, compared to a previous fiscal quarter, those from Apple collecting 8 billion dollars less than in Q1 2015, profit being about $3 billion lower.
Percentage-wise, the decrease seems small, but if we look strictly at the amounts, then we are talking about 8 billion dollars evaporated in just one year and the figure is much higher than the annual receipts of many companies, it represents 10% of the receipts annual Google.
The Apple company admitted that its smartphones are no longer as popular and that the drop in sales is based on people's refusal to buy them, but at the same time it claimed that the strong dollar affected its performance, but it is not the main culprit.
For the first time in recent years, the Apple company felt the effects of launching a smartphone with too few important news and it would be good for it to learn an important lesson from here, otherwise the next years will be even more difficult for it if it continues in the same way.
If until now Apple fans, and almost the majority of the rest of the world, were willing to buy the products regardless of whether they were worth it or not, in 2016 things have changed and Apple must come up with really important things that are worth the money, otherwise the declines sales will continue, because marketing is no longer enough.
