During the last night Tim Cook was present on CNBC's Mad Money show to try to appease investors who started selling Apple shares after the announcement of Q1 2016 financial results along with the first drop in sales/revenues/profits.
Separate from the discussions regarding actions, collections, etc., Tim Cook he also talked about the current or future products of the Apple company, he being extremely excited about what Apple has in development at the moment, as happens every time he appears publicly and talks about the future.
Trying to put in a good light iPhone 7, or even the future models, Tim Cook said that the new smartphones have functions that users didn't even know they needed, he reminded us of Steve Jobs and what he said about Apple products.
Cook says that iPhone 7 and the future models of the iPhone will have enough innovative novelties that will convince users to buy the new models and give up the old ones, despite the rumors that present us with a completely different story.
We are going to give you things that you can't live without that you just don't know you need today. But the most important thing is that customers love our products and they are using them and the satisfaction has never been higher and the loyalty rates have never been higher. And that is what is really important for us.
Talking about Apple Watch, Tim Cook said that users will look at what is happening now in a few years and wonder how they ever thought they could not buy the smartwatch considering that it is extremely useful.
Finally, Cook said that analysts and investors had exaggerated reactions to the financial results announced by Apple, especially since all the figures had been previously estimated by the company, which is very true, but it is difficult to please everyone.
