Although smartphone users install a lot of applications during the use of their own devices, few of them remain in the products for long periods of time and are frequently used by those who have installed them from the digital application stores.
According to a recent study conducted by an American company, the retention rate among iPhone terminal users is very high in the case of applications for health and fitness, weather, or applications of magazines or online publications.
In the case of all these applications, we are talking about a period of use of more than 30 days after installation, only the weather applications being used more than 5 times a week, most of the rest of the analyzed applications being used 2-3 times a week.
Regarding the applications that stay the least in smartphones, we are talking about children's applications, action games, messaging or social network applications and those for entertainment.
For the first time ever, we've found that Health and Fitness apps in both the iOS and Android store fall within or very close to Quadrant I. After hundreds of years of diet fads, perhaps the app industry has created a viable healthy living solution !
The situation is similar for both iOS and Android, a sign that users share many of the trends regarding the use of applications installed in their own terminals, something that can be easily anticipated by any application developer.
Although there are many differences between Android and iOS users, there are still many similar points that can help application developers for both platforms to offer the most attractive titles for their users.
