Social Media is now more popular among young people (and not only) than television, as the main source of news for young people.
Despite this, a recent study found that 6 out of 10 people who post news links on Twitter and Facebook do so without ever intending to read them. Researchers claim that these actions, these shares given without being read, shape our collective political and cultural opinions.
The study was carried out by researchers from Columbia University and the French National Institute, which tracked 2,8 million shares on Twitter.
Their results showed that 59% of the links shared on Social Media did not receive a single click.
In a statement, Arnaud Legout, who co-authored the study, said:
"People are more willing to share an article than read it.
This is typical of modern information consumption.
'People form an opinion based on a summary, or a summary of summaries, without making the effort to go deeper. "
Also, the study suggests that these unread shares to friends are important in determining which news stories go viral, and which ones don't have an impact.
Researchers say that if these shares on social media were to stop, there could be a greater impact on political and cultural agendas than we imagine.
Also, another study showed that 70% of users comment on articles published on Facebook after reading only the title. 85% of videos on Facebook are viewed without sound and according to the company, video clips published on Facebook generate over 8 billion views every day, but most of the clips are watched without sound, according to several important content providers.
