Today marks 1 year since the launch of the only audio streaming service in the history of Apple, Apple Music being thought to allow the natural transition from the current music sales system of the iTunes Store, to one where users pay a monthly subscription to listen to music.
Last year, Apple Music was launched in a world dominated by Spotify and other less popular audio streaming services, but to the surprise of many, Apple managed to convince 12 million people to pay subscriptions for their service in 15 months, probably over 100 million people testing the platform.
Apple Music is the audio streaming service with the highest growth in the first year prior to its launch, but this is also because Apple natively integrated it into the iOS operating system and promoted it with all its power, currently having half of the user base you have Spotify, this competing service growing with it.
Apple Music has been criticized from the very beginning for the features it offered to users, or for the lack of some of them, but despite all the criticism, people subscribed to Apple's streaming service and continue to do so in surprising numbers high, even though there are plenty of alternatives on the market.
https://www.youtube.com/watch?v=Y1zs0uHHoSw
For iOS 10, Apple thought to change a lot of what Apple Music offers, but mainly for the interface and the way of interaction, not for the functions offered, and the changes are terrible, unworthy of a service offered by Apple, but Jony Ive and its designers have a completely different opinion.
Apple Music has a bright future ahead because Apple has a base of 1 billion iDevice users, the overwhelming majority of them running versions of iOS that allow the use of Apple Music, and this will guarantee at least a doubling of the number of subscribers until June 30, 2017.
