iPhone 7 it will sell very well, even if it won't have as many spectacular changes as its predecessors, or at least this is the opinion of a well-known American analyst, who says that Apple has a user base that can't wait to buy the smartphone after the autumn presentation.
Moreover, in the US 67.5% of those who own an iPhone have an iPhone 6 or an older model, so there are many people who are going to upgrade this fall, and for Apple this means very high sales of a smartphone that is not considered a must-have by even that many people.
According to a study done in the US by Gene Munster, one of the oldest analysts following Apple, iPhone 7 it will be a hit only because many people reach the 2-year deadline from the purchase of a previous model and benefit from a substantial discount to buy another new one.
In this idea, success iPhone 7 it could be one based on the inertia of a subsidy system that was the basis of the substantial increase in sales of iPhone terminals in recent years, and this does not denote the fact that the Apple product will have important functions, but only that the world will need a New iPhone and will choose it.
"We view this as in-line with our expectations given we are still over two months away from the official launch and most consumers are not tuned into the Apple rumor cycle […] We expect the percentage of consumers that plan to upgrade to the iPhone 7 to increase following the announcement, even if it is not a significant technology upgrade."
According to this analyst, the iPhone 7 will sell as well as the iPhone 6, another smartphone that has benefited from completing the 2-year upgrade cycle for many users, the lack of major features mattering less, according to this theory, and this is as normal as possible.
If we consider the fact that many of those who now have an iPhone have owned an Apple smartphone for a long time and have invested a lot of money in applications or accessories, the upgrade to the iPhone 7 is logical, especially if it is done in the context of a completion mobile phone contract and the benefit of a large subsidy.
I think that Apple is relying a lot on these users since they included so few important news in the iPhone 7, otherwise they would have given their interest a bit more to give customers really important changes that are worth the hundreds of dollars or euros spent on these devices.
I introduced you in the morning new images of iPhone 7 and iPhone 7 Plus, and they show us exactly what Apple will release in the fall.
