A few days ago, the Apple company officially announced that it is looking for developers interested in participating in its upcoming TV show Planet of the Apps, within which ingenious application developers will be promoted, and they can also receive financing from investors interested in profiting from their talent.
A lot of people started to become interested in what Apple has in development, so that Eddy Cue, the senior vice president of the Internet services division, spoke in an interview about what Apple is trying to do at the moment in the TV market , his statements being quite interesting in the whole context.
In the long interview, Eddy Cue explains very clearly the fact that everything Apple is doing at the moment in the field of creating TV shows or series is thought to enhance what Apple Music offers for users and not with the idea of competing with Netflix or Comcast, so Apple won't be launching an online TV streaming service anytime soon.
Basically, Eddy Cue is trying to calm everyone who thinks that Apple is trying to compete with big companies specialized in offering multimedia content for streaming, the interest of those from Cupertino being to offer different multimedia content for those who have active Apple Music subscriptions.
We are only going into the content business [with projects] that we think are really tied to our products. Right now, that's Apple Music. […] We're not in the business of trying to create TV shows. If we see it being complementary to the things we're doing at Apple Music or if we see it being something that's innovative on our platform, we may help them and guide them and make suggestions. But we're not trying to compete with Netflix or compete with Comcast.
Although it does not try to compete with large audio streaming companies, Apple at one point had discussions regarding the acquisition of a production company for feature films or TV series, Time Warner being on the lookout for those from Cupertino, but of course that the discussions did not have any positive finality.
Look, I read [the reports,] too. In general, there's always a lot of speculation across many different companies, and some of that relates to the fact that we have a lot of money and so, therefore, we can afford to make acquisitions. So we have a lot of discussions with [Time Warner], but I don't want to speculate. We're not — at this point, certainly — actively trying to buy any studio.
Basically, Eddy Cue is trying to assure the world that Apple does not intend to change its path so far and that the idea of creating multimedia content is to offer something complementary to the existing services of the Apple company, but more than that was not discussed in Cupertino at the moment.
