Last night the president of Apple, Tim Cook, spoke about Apple's achievements during the audio conference for presentation of financial results for Q2 2016, and the analysts took the opportunity to ask him what he thinks about all the rumors that claim that iPhone 7 sales will be reduced due to the lack of news.
Responding, Tim Cook stated that he is very optimistic about iPhone 7 sales, and this is because despite all the negative rumors regarding the future product, there is also a lot of positive information that suggests that the world will be interested in the terminal after the official launch on the markets global.
Exaggerated optimism based on the past
Tim Cook refused to talk about the possible functions he iPhone 7 they could have them in the fall, but he said that the upgrade rate for the iPhone 6S is similar to the one recorded for the iPhone 5S, both of which are lower than the one recorded for the iPhone 6, and this is quite normal.
I don't want to talk about new phones that have not been announced. That aside, what we've seen in the past regarding the upgrade rate is that the upgrade rate for the iPhone 6S is similar to the iPhone 5S. The iPhone 6 had a significantly higher upgrade rate, and probably sped up upgrades that were due a year later. We don't know what the future holds for now, but I am very optimistic about the future because I see a lot of positive signals.
Asked about the signals that make him so optimistic, Tim Cook refers to the incredibly large base of iPhone users, the growing number of Android users attracted to the Apple platform, the smartphone penetration rate that has reached at only 42% and an iOS 10 that has many changes prepared.
Artificial intelligence will conquer users
Tim Cook has very high expectations from the artificial intelligence system developed by Apple, stating that these systems will play a major role in turning the iPhone into an essential gadget that people will not be able to live without, this being one of the signals positive about iPhone 7 sales.
According to Tim Cook, Apple will make a great artificial intelligence system because his company focuses on the experience offered to users, it will be great and will attract more people to the Cupertino platform, Siri being at the center of this strategy .
As the iPhone turns into a personal assistant, you won't want to leave the house without it. I see this as an incredibly positive vector. What Apple does best is provide a great user experience that is integrated into its entire product line, and this is a major advantage over the competition. I think that the launch of artificial intelligence technology is something that we excel at because we emphasize the user experience, and I like that.
Basically, Tim Cook relies on products that Apple has not yet launched and that will not be available to everyone anyway, and although the artificial intelligence of Siri will be great for some, the unavailability of the service in many countries will seriously affect Apple sales.
Tim Cook's positive signals will not necessarily translate into sales when the iPhone 7 is released, and this is because the world wants changes for the design of smartphones, not just for the software.
