It's probably no longer a secret for anyone that iOS has many performance problems that affect the user experience, they started to appear after iOS 7 was released with a much modified interface, and in iOS 10 for the time being they don't seem to be even all the existing bugs have been fixed.
Asked about Apple's problems, senior vice president Eddy Cue and vice president Craig Federighi offered some explanations. Eddy Cue states that although there are many more products and many more types of users, iOS has fewer products than in the past, and the involved products work better.
He says that he always tries to keep his subordinates "in the game" by telling them that if a few decades ago a problem had an effect on 1% of customers, that is only a few thousand people, now a problem that affects 1 % of customers, actually affects tens of millions of people, and this must be avoided at all costs.
He states that Apple products are much better than in the past because there are higher work standards and people have higher expectations from Apple products, so the engineering teams try to bring the best possible software to the market for those who buy it. Apple products.
Well, there's more people, there's more devices, and there's more communications available. I actually think our products have fewer mistakes than they did in the past, and our data shows that. But, look, I tell this to my team all the time. When we were the Mac company, if we impacted 1% of our customers, it was measured in thousands. Now if we impact 1% of our customers, it's measured in tens of millions. That's a problem, right—things are going to be perceived differently. Our products are way better than they used to be, but there's a higher bar, and I'm okay with that. I think that's why we're here. That's why I get up every day. I like that people have high expectations of us, and that they care about little things that bother them, which, in a lot of products, they wouldn't bother about. With other companies, you think, that's about as good as it's going to be. With us, you want perfection; you want it to be the best. And we want that.
Craig Federighi claims that a world where people don't care about the experience offered by the products they use is not a good world for Apple, the company is developing in a world where people care about details and complain about them , this being the obsession of Cupertino employees.
He goes on to say that there are enough companies that offer products with compromises, but Apple is focused on making everything almost perfect with its products, and although sometimes mistakes and problems arise, its employees work incredibly hard to solve them and satisfy their customers .
A world where people do not care about the quality of their experience is not a good world for Apple. A world where people care about those details and want to complain about them is the world where our values shine. That is our obsession. If people were like, "That's good enough for me". . . well, there are a lot of people who can provide that kind of experience. I think that we are focused on working hard every day to make it better. We make mistakes, things get out there, but we work incredibly hard to make things better and better. The bar does keep going up. The number of things you expect from your phone and your computer and the way they interact, and the cloud and services and the way the Internet works with them, the level of complexity goes up and up. But we're committed to getting better and better, faster than it gets harder and harder.
Basically, we are talking about some marketing texts that do not excuse the fact that in 2014 millions of customers were left without GSM function after an update, or something like that iOS 9.3 did not allow accessing web links in Safari. It's hard to understand that problems like this are overlooked by Apple engineers, but there is a marketing text for everything.
