Apple Watch sales dropped dramatically in Q2 2016 compared to Q2 2015, and just one day before iPhone 7 launch, those from IDC present us with the gloomy situation of the Apple watch. You can see in the table below that Apple Watch sales dropped from 3.6 million units to 1.6 million units in a year, with 2 million units no longer sold.
Apple Watch completes 1 year and a half of availability on the market, and together with iPhone 7 Apple Watch 2 should also be presented to increase sales. Apple greatly delayed the launch of an Apple Watch 2, probably to bring it to the market together with the new iPhone, but this decision cost it many hundreds of millions of dollars.
Considering that Apple has not updated its smart watch, Fitbit managed to steal some of its customers and increase its sales by 1.3 million units, Garmin and Lifesense having the same growth. Xiaomi still remained "in position", managing to surpass Apple in the top sellers of wearables, now having double sales compared to the Americans.
Apple Watch records disappointing sales
In Q2 2016, Apple should have launched a new model of the Apple Watch, but its lack had a catastrophic effect on sales, as can be seen below. Basically, people avoid the Apple product, which is old and does not offer a very great user experience with insufficiently good hardware to run its operating system.
In this idea, if the Apple Watch is not launched soon, there is a chance that Apple Watch sales will decrease even more and Apple will leave the top 5 sellers of wearables. Apple is the only manufacturer of wearables whose sales decreased in Q2 2016 compared to the same period last year, and that says a lot about the Apple Watch.
Having said that, don't forget that tonight I'm waiting for you on iDevice.ro starting at 19:30 to discuss everything that the Apple company is going to present to us.
