It is as clear as possible that this year 7 iPhone Plus is much more popular than the iPhone 7, the demand for this device being enormous in all the countries where launches took place. Although Apple has ample stocks of iPhone 7 terminals, its stores having almost every kind of model and color in stock, with iPhone 7 the situations are completely different.
iPhone 7 Plus is extremely hard to find, not only in Romania, but in all the countries where Apple currently sells iPhone 7 and iPhone 7 Plus. The dual camera implemented by the Apple company in this smartphone caused a real revolution in the iPhone preferences, and this without the people from Cupertino realizing it.
Practically, by launching the iPhone 7 Plus, the Apple company started a new revolution in the iPhone world, motivating its customers to switch to large screens, with a diagonal of 5.5 inches. 2016 was the first year in which Apple customers preferred to buy an iPhone with a 5.5-inch screen over one with a 4.7-inch screen or smaller.
iPhone 7 Plus – the great revolution started by Apple
Although the launch of the iPhone SE seemed to indicate that there are many Apple customers who still want iPhone terminals with 4-inch screens, the iPhone 7 PLus proves the opposite. Many people decided to buy the iPhone 7 Plus over the iPhone 7, because the bigger terminal is the real change this year.
The dual camera is the main reason why many people buy the iPhone 7 Plus, and this is because the performance does not differ much from the iPhone 6S, for now. The iPhone 7 does not have as many improvements compared to the iPhone 6S to motivate an upgrade, and with the iPhone 7 Plus, Apple directs its customers towards terminals with larger screens.
Apple did not anticipate such a change in the preferences of its customers and did not produce enough iPhone 7 Plus terminals to cover the demand and a lot of people were disappointed. Despite this, many people refused to buy the iPhone 7, waiting for the iPhone 7 Plus, and so Apple will have to rethink its future strategies.
Having said that, the iPhone 7 Plus seriously changes the preferences of Apple customers and could convince more owners of Android terminals to buy the iPhone.
