Announced as one of the new functions of the AppStore, the possibility of displaying ads to promote iOS applications is now a reality, with Apple officially launching the service. All developers of applications for the iOS platform now have the opportunity to promote their applications in the AppStore using ads displayed to users looking for various applications.
Apple has officially launched the service starting today and is offering app developers a $100 credit to promote their apps and try the service. Apple has been testing the ad service in the AppStore throughout the summer, and now it appears to be ready to be officially launched for developers in the US.
Yes, for now US developers will be able to promote their apps in the AppStore search menu, with their ads being displayed in a similar way to search results. This new ad platform is Apple's solution to user complaints about the difficulty with which their apps are discovered in the AppStore.
Instead of offering new ways to discover apps from the AppStore, Apple is launching an advertising platform that collects money from app developers. The solution was not received so well by the developers, but the Apple company officially launches it in the USA starting today, and its global launch could take place in a few weeks.
"Search Ads is an efficient and easy way to promote your app on the App Store for iPhone and iPad in the US, helping customers discover it at the very moment they are searching for apps to download. Designed to give users a safe search experience, Search Ads sets a new standard for delivering relevant ads while respecting user privacy."
