The lack of AirPods negatively affects the Apple brand and sales

Believe it or not, the lack of helmets AirPods on global markets is seen by American analysts as a major problem for the Apple company. They are of the opinion that the non-release of AirPods so many months after their presentation represents a problem for the image of the Apple company, but at the same time affects sales during the winter holidays.

Initially it was said that Apple would produce between 10 and 15 million AirPods in the first wave before the launch, but so far not even one unit has reached the market. Apple only offered some headphones to American journalists to test them, and then they remained in development, without going into production, as it should have happened.

Considering this development of events, some believe that Apple discovered a serious problem with these AirPods headphones and decided not to launch them. Yesterday we were told that at the center of the problem would be a new system that transmits audio streams independently to each headset, Apple separating from the standard technologies through which both headsets share a single stream.

It is hard to say if this is the big unsolved problem, but it is very clear that Apple has not yet managed to bring headphones to the market, and analysts predict problems in the future. They are of the opinion that we are talking about a rare moment of awkwardness for Apple, when a product is presented, announced for launch, and then postponed, a mistake that Apple makes very rarely.

For now, it seems certain that AirPods will not reach the market before Christmas, but no one knows when they could be launched in 2017 on the market.

"(The problem with the AirPod) has to be something fairly major because they've missed the Christmas market with what had the potential to be a really sexy product. It's something that's blindsided them."

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