After a very good fiscal quarter for the Apple company from many points of view, here we see how the average selling price of Apple products has evolved in recent years. We are talking about a period that covers 11 years of products sold by the Apple company, so we have a clear picture of what Apple has collected from its products.
Let's start with the Macs, whose average selling price has started to drop significantly since 2008, reaching values even lower than 1250 dollars in recent years. In Q4 2016, it approaches approximately 1400 dollars, and this is thanks to the new MacBook Pro with Touch Bar, which are very expensive, so they seriously contributed to this increase.
For the iPhone, we are talking about the highest average selling price in its history, reaching 695 dollars at the moment, thanks to the iPhone 7 Plus. During 2016, the evolution of the average selling price was negative after the launch of the iPhone SE, which is much cheaper than the models with 4.7 inch screens, but Apple seems to have recovered.
In the case of iPad tablets, the average selling price has seriously dropped from around $700 in 2010 to around $450 in 2016. Sales of iPad tablets have dropped a lot in recent years, so Apple has had to seriously reduce the price older tablets, and this generated higher sales for them and a decrease in the average selling price.
In the case of the Apple Watch, we are talking about an average selling price that seems to be constantly around the value of around 400 dollars since 2015. Apple sells many models of the Apple Watch, but the Sport ones are probably extremely sought after based on the price of small sale that they have, and this is where this average small sale price comes from.
Finally, some products have had a good evolution in recent years, while others have had a disastrous evolution, and others are starting to return to better values for Apple.
