The Apple company was placed in the 4th position in the top of the most innovative companies on the planet reality by a reputable American publication. Amazon, Google and Uber are the companies placed before those from Apple, but none of them earn as much money as those from Cupertino, although Google has services with more users.
Even if we are talking about 50 companies from all over the planet, among them are not those from Samsung, even though Apple was awarded for the courage to develop chips for products. More precisely, Apple is praised for the A10 Fusion chip dedicated to iPhone 7, but also for the W1 chip implemented in the AirPods headphones, or the T1 in the Touch Bar.
These chips were developed to show what kind of functions can be offered for products when you control their entire creation process. Although those at Apple see them as innovative products, the reality is that few people are of the same opinion, considering that few can quantify the major impact they have on their lives.
Despite these things, the Apple company invests billions upon billions of dollars annually in research and development, and the awards do not stop appearing. How deserved this award is for the Apple company is hard to say, but it is surprising to see that Samsung does not appear in a list in which we find many companies that we would not have thought to include.
"But creativity is more than skin deep—and Apple's approach to the hardware and software engineering that creates its experiences has never been more ambitious. Other makers of phones and tablets buy the same off-the-shelf chips as their competitors. Apple, by contrast, designs its own chips—so an iPhone packs a processor designed specifically optimized for Apple's operating system, apps, display, camera, and touch sensor."
