UBER is the most popular taxi application of the moment, although the company behind it claims that it does not provide this type of service for customers. However, the popularity of UBER has a price, and the users who use its services were, and perhaps still are, forced to give up their privacy in order to be able to use what the company has to offer.
In 2015, those from UBER modified the application in such a way that users' locations were monitored even if the application was deleted from iPhone terminals. The engineers from UBER created the application in such a way that this "functionality" was hidden for a while by the Apple company, until those from Cupertino found out.
At that moment, the president of Apple, Tim Cook, invited the president of UBER, Travis Kalanick, to the Apple headquarters in Cupertino. The discussion between the two had as its subject the not very legal practices of those from UBER, Tim Cook threatening Kalanick with the removal of the application from the AppStore if the function of constant monitoring of users is not removed.
Considering that it could not do without the millions of customers who used iPhone terminals and that it needed to grow, UBER removed this function from the application. Kalanick was forced to obey Apple's rules to keep UBER in operation, but the monitoring continued in another, less invasive way.
UBER was accused in 2017 of monitoring users' locations even if the application was closed in the background, something denied by the company. If Apple will not "put its foot in the door", then UBER will do whatever it wants, its president being presented by many as being capable of anything to achieve his goals and continue to grow the company he founded.
"So Apple would not find out that Uber had secretly been tracking iPhones even after its app had been deleted from the devices, violating Apple's privacy guidelines. But Apple was on to the deception, and when Mr. Kalanick arrived at the midafternoon meeting sporting his favorite pair of bright red sneakers and hot-pink socks, Mr. Cook was prepared. "So, I've heard you've been breaking some of our rules," Mr. Cook said in his calm, Southern tone. Stop the trickery, Mr. Cook then demanded, or Uber's app would be kicked out of Apple's App Store."
