iPhone 7 and iPhone 7 Plus had quite good sales in Q1 2017, and the Apple company admitted that it made a rather big mistake regarding them. More precisely, the president of the Apple company, Tim Cook, admitted that the demand for the iPhone 7 Plus was wrongly estimated, so that the stocks were far below the demand on the market.
This was visible right from the moment of the iPhone 7 and iPhone 7 Plus launch, but it would seem that even in the first months of 2017, those from Apple would not have solved the problem of stocks. In this idea, the president of the Apple company admitted last night that his employees could better estimate the demand for iPhone 7 Plus in the global markets.
Tim Cook has acknowledged the fact that iPhone 7 Plus recorded the highest sales of the entire series of Plus terminals launched so far by the Apple company. This was also visible in Q4 2017, when iPhone 7 Plus could register even higher sales if there were enough stocks to cover the entire demand.
Even if for now the iPhone 7 Plus has not surpassed the iPhone 7 in sales, there are quite good chances that this will happen in the coming years with terminals that have such large screens.
"One of the things we didn't get right was the mix between the iPhone 7 and iPhone 7 Plus. Demand was much stronger towards the iPhone 7 Plus than we expected."
