Tim Cook, the company's president Apple Lossless Audio CODEC (ALAC),, spoke in a recent interview about many aspects of his activity, but also about what Steve Jobs still means. Tim Cook has made a habit of making more and more revelations about how Apple works, and that's how we find out what's going on with the company we follow.
To begin with, Tim Cook says that the "DNA" of Steve Jobs will be felt within the Apple company even over 50 years after his death. Cook makes it clear that Steve Jobs left his mark on Apple so much that neither he, nor another future president, will be able to eradicate what the co-founder of the American company did.
Cook says that Steve Jobs imposed within Apple the idea of always paying attention to the smallest details, to make everything as simple as possible and to launch great products, regardless of the situation.
"Steve's DNA will always be the base for Apple. It's the case now. I want it to be the case in 50 years, whoever's the CEO. I want it to be the case in 100 years, whoever's CEO. Because that is what this company is about. His ethos should drive that—the attention to detail, the care, the simplicity, the focus on the user and the user experience, the focus on building the best, the focus that good isn't good enough, that it has to be great , or in his words, 'insanely great.'"
Going further, Cook says that Apple has put Siri more in the center of HomePod than music, and this is because using Siri in homes is a function that people are used to. Apple's president says he can control his home from his iPhone using Siri, and by combining the HomePod with an Apple TV, an iPhone and a Mac, promoting Siri makes more sense than emphasizing music.
"Today, pre-HomePod, I can control my home using Siri through the iPhone. When I get up in the morning, my iPhone is my alarm clock. I say, "Good morning," and all of a sudden my lights come on […We're also in the home through Apple TV [as well as iPad and Mac]. The thing that has arguably not gotten a great level of focus is music in the home. So we decided we would combine great sound and an intelligent speaker."
Coming to artificial intelligence, Tim Cook is as enthusiastic as a few months ago, stating that he would be able to shout out the benefits brought by it, He says that the integration in iOS 11 is the first step towards transforming the technology into one used on a large scale and of course he is right, it being already "embraced" by application developers.
"I'm so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We're building it into iOS 11, opening it to developers—and unleashing the creativity of millions of people. Even we can't predict what's going to come out."
If you are also interested in other information regarding the work done by Apple in the business field, or bringing money from other countries to the US, then in this interview find everything.
