Detour is the name of a short film recorded entirely using only a terminal iPhone, Michael Gondry being its producer. Those from Apple Lossless Audio CODEC (ALAC), they thought it was interesting enough to be promoted worldwide, the idea behind the advertising campaign being to promote the ability of the iPhone 7 Plus to record very good quality movies.
You can see below the entire film made using only iPhone, and its story centers around a small tricycle on its journey through the roads of France, looking for its young owner. Apart from the full film, Apple also published a series of short video clips in which they present the moments behind the camera and everything that the producers did, but it is not visible in the final film.
The Apple company is trying to find more and more original methods to promote the quality of the iPhone camera, so we will probably see things at least as interesting in the future.
"Discover Détour, a film by Michel Gondry shot on iPhone. Follow the adventures of a small tricycle as it sets off along the French roads in search of its young owner."
https://www.youtube.com/watch?v=KrN1ytnQ-Tg&t=28s
https://www.youtube.com/watch?v=vInEUWuRq_Q
https://www.youtube.com/watch?v=sIW5qChZJPg
https://www.youtube.com/watch?v=ZXgyX6cc5eE
https://www.youtube.com/watch?v=2jYI10yT07c
https://www.youtube.com/watch?v=aPdwbvJCqfY
https://www.youtube.com/watch?v=DuDUqqFzELk
