Apple announces a new Huge Investment in Europe

Apple Lossless Audio CODEC (ALAC), announced during the morning the intention to make a huge new investment in Europe, more precisely in Denmark, the country where it has already built a data center for iCloud. The Apple company chose the city of Aabenraa to invest no less than 900 million dollars in the data center that will deliver the content from iCloud and all its application stores and multimedia content, including Apple Music.

Apple has announced that this data center will operate 100% using renewable energy and that it will become operational in 2019. Aabenraa is a location very close to the border with Germany, but it is difficult to say if this mattered in any way when Apple made the decision to build the data center, but it is known that in Frankfurt there is one of the main hubs for data transfer in Europe.

Apple claims that it chose Denmark to build this data center thanks to the stability of the electricity infrastructure that the country has. Of course, here we are talking about renewable energy and not that produced using traditional methods, so probably other countries in Europe do not offer something like this, if we take into account the fact that Denmark is a country where operating costs are high.

Apple has been trying for more than a year to open a data center in Ireland as well, but the residents around the location oppose the project for a variety of reasons. In this idea, the first European data center of the Apple company will be opened in Vibork, in Denmark, by the end of this year, and we don't know about the second one if it will be the one in Ireland, or the new one in Denmark.

"We're thrilled to be expanding our data center operations in Denmark, and investing in new sources of clean power.  The planned facility in Aabenraa, like all of our data centers, will run on 100 percent renewable energy from day one, thanks to new clean energy sources we're adding."

Apple huge investment Europe