iPhone 8 will be presented by the company Apple Lossless Audio CODEC (ALAC), most likely on September 12, the information being provided to mobile phone operators in France. The launch of the iPhone 8 would take place on September 22, i.e. 10 days after the official presentation, and the Apple company would charge a price of approximately 999 dollars, or euros, for its new smartphone, so a very high cost .
iPhone 8 with a selling price of 1000 dollars, or euros, does not attract much interest from Apple fans, only 18% of those in the US being willing to buy it. We are talking about a rather small percentage of Apple fans who would be willing to pay such a high price for the iPhone 8 this year, even though Samsung has substantially increased the price of the Samsung Galaxy Note 8.
iPhone 8 with a rate of potential customers that reaches only 18% of the total iPhone user base still has the opportunity to generate tens of billions of dollars in revenue for Apple. Of course, we are only talking here about potential Apple fans from the US, but in other countries the percentages could be different, higher or lower, so the success of the iPhone 8 will depend a lot on the price that the Apple company will charge.
iPhone 8 - Here are how many fans would pay the high price demanded by Apple
iPhone 8 will not be among the iPhones that have a normal launch, because it comes 10 years after the launch of the first model, so there is a lot of pressure for it to bring many changes. Apple seems to have gone to great lengths to make the iPhone 8 a smartphone that's really worth buying, but not everyone will see these changes as innovative and won't consider the $1000 price tag to be justified. .
The iPhone 8 still has some help from the Samsung Galaxy Note 8, which will also be much more expensive than what Samsung was offering for its customers. Those who will look at the products will see that the prices are similar, the specifications are similar, and so they will understand, to a certain extent, that the price of the iPhone 8 is still quite justified if because of the high costs for the components used in it.
"While the device itself seems more evolutionary than revolutionary, we believe this launch represents the return of staunch competition into the premium segment. This could be made more challenging when considering that only 18% of potential iPhone buyers are willing to spend $1,000+.”
iPhone 8 had very high expectations set by American analysts, who assumed that a third of iPhone fans would buy the new product. Now the first numbers show that their expectations regarding the iPhone 8 should be halved, so it will be interesting to see how successful this product will be in a saturated market where people are looking for cheaper phones, not more expensive than they should be.
