iPhone X dramatically affected sales iPhone 8, and this is visible in the pre-orders registered so far for the new series of phones that have been put up for sale. iPhone X will be put on sale by Apple on November 3, while iPhone 8 and iPhone 8 Plus are available for pre-order from September 15, with a release on September 22 in dozens of countries around the world.
The iPhone X seriously affected the sales of the iPhone 8 series, and one weekend away from offering them for pre-order, the new phones can still be pre-ordered with delivery on September 22. Europe is the continent where iPhone 8 and iPhone 8 Plus are now the most ignored by Apple's customers, many of those who would have bought this phone now waiting for iPhone X in November.
The iPhone 8, unlike other iPhone models, does not generate demand coverage problems for Apple, and this is because of the iPhone X. If normally Apple needed 3-6 weeks to cover the demand for a new iPhone model after launch, in the case of iPhone 8 and iPhone 8 Plus, this period is reduced to 1-2 weeks, iPhone X being the phone that reduced the demand for iPhone 8.
iPhone X dramatically affected iPhone 8 sales
The iPhone X was seen from day one as the main reason why customers will buy the iPhone 8 and iPhone 8 Plus, and that turns out to be 100% true. The Apple company has definitely prepared for this and definitely expected that iPhone X will be sought by more people than iPhone 8 and iiPhone 8 Plus, and now it has time to adjust its production for it.
"Historically, it takes 3-6 weeks or more to ship new iPhone models after they are available for preorder, due to initial tight supply and robust demand. However, our latest review indicates it will take less than 1-2 weeks for the iPhone 8. We believe this is because there is a strong likelihood that iPhone X demand will cannibalize iPhone 8 pre-orders"
iPhone X does not affect the demand for Apple Watch 3 LTE, this model seems to have very good pre-orders at the Apple company. It would seem that the Apple Watch 3 LTE registers pre-orders 70% - 80% higher than those of the model without LTE due to the price difference of "only" 70 dollars between the models, and here the iPhone X will fit perfectly with this Apple's new smartwatch model.
"Before the media event, we forecasted the production weighting of the GPS + Cellular version would be 30-40%. However, the pre-order website shows shipments of this version are taking much longer than those of the GPS version (3-4 weeks, from shipments launch day of September 22). We estimate the preorder weighting of the GPS + Cellular version is 80-90%."
iPhone X brings Apple to a unique situation because in its history, the Apple company has never launched three new iPhone models at once. In this dee, it was expected that some would have higher sales than others, and the iPhone X, despite the selling price 50% higher than that of the iPhone 8, seems to be highly sought after by many customers, who hope to buy it cheap with mobile phone subscriptions.
