Jony Ive and Tim Cook were present in the Apple stores in Palo Alto, California, USA, and Regent Street, London, Great Britain, to welcome the customers who came to the launch iPhone X.
Tim Cook was actively involved in opening the doors of the Apple store in Palo Alto and received the first customers who were waiting to get their iPhone X phones.
Jony Ive was a bit quieter and talked to those present at the Apple store in Regent Street, London, his presence being surprising.
If Tim Cook is frequently present at Apple product launches, Jony Ive is a rare presence, but for the iPhone X he was sent "on the field" among fans.
JUST IN: Apple CEO Tim Cook arrives at the company's Palo Alto, CA store for the release of the iPhone X. pic.twitter.com/kpBoOHws2W
- CNBC Now (@CNBCnow) November 3, 2017
