Company Apple Lossless Audio CODEC (ALAC), rents spaces of 65.000 square meters in order to realize his dream of having a place to produce the future series and films that will be released on Apple Music. Culver City is the location where the Apple company will organize its offices and studios where it will think and edit the productions for Apple Music, according to recent information.
HBO wanted to rent one of the two locations that Apple will take, but it seems that HBO has inexplicably withdrawn, and those from Cupertino are taking advantage of the situation. Those at Apple are very serious about creating more original content for Apple Music, so everything we see now is perfectly normal for their plans and ambitions.
With 1 billion dollars allocated in 2018 to finance the production of series and films, the Apple company is seriously entering the battle with HBO, Amazon, Netflix and Hulu, but it is far from the competitors' investments for now. Apple is still just at the beginning and invests more than those before it, so it will be interesting to see what results it will have.
"Located on the corner of Washington and National boulevards just seven miles east of the Santa Monica Pier, the four-story complex will include office space, as well as 4,500 square feet of ground-level retail."
