Apple Music is very close to arriving Spotify last in terms of the number of subscribers, at least in the USA, according to information provided by American analysts. According to them, Apple Music attracts more monthly subscribers than the audio streaming service from Sweden, recently reaching the number of 36 million globally.
Apple attracted new subscribers in the amount of about 5% of its total base every month, while in the case of Spotify the increase was 2% monthly, the Apple service following the Swedish one in the summer. Apple Music has increased its number of subscribers by 60% in the last 5 months, in September 30 active subscribers were announced on the platform, so we are talking about a very big growth for the platform.
Spotify still has almost 2 times more subscribers than Apple Music, 70 million globally, but in the US the figures would be extremely close between the companies. None of them share the number of subscribers by country, but those who claim that Apple Music would surpass Spotify in the US most likely have detailed information on subscribers in various countries.
"Spotify is widely considered the dominant force in the streaming world, with Apple at a distant second. To be sure, Spotify is larger globally and continues to grow slightly faster. But that the No. 2 streaming service is quietly gaining ground in the largest music-subscription market in the world signals Spotify now has significant competition."
Although Apple Music attracts more subscribers than Spotify in the US, globally things are exactly the opposite, the Swedish company being in a slight advantage over those from Apple. The interesting part is that if we were to compare the platforms including those that benefit from 3 months of free Apple Music, the Apple platform has more users than Spotify for some time.
