2017 was a very good year for Mac, with a substantial increase in sales, which also helped the Apple company to climb to a better position in the top PC manufacturers. According to some data provided today by those from TrendForce, based on sales for 2017, the Apple company climbed to the 4th place in the list of PC sellers, surpassing ASUS.
Apple totaled a market share of 9.6% in 2017, compared to the 9.5% that ASUS totaled, a sign that the sales of those from Cupertino were only slightly higher than those of Asians. The entire PC market registered a slight increase compared to the previous year, but not all the top 5 manufacturers had an increase in sales in 2017.
HP kept its first position in the top, with a sufficiently good increase in sales, Lenovo remaining in second position with a decrease in sales, Dell keeping third position, in the same situation. ASUA changed places with Apple and fell from 4th to 5th in the top PC sellers, while Acer did not "move" from the 6th position based on 2016 sales.
"ASUS has adjusted its product strategy in recent years and reduced the production of models with low profits. Hence, the brand's shipments are influenced and its market share dropped to 9.5%, ranking the fifth. The global notebook shipments for 2017 registered 164.7 million units, a year-on-year increase of 2.1%, higher than previous expectation of 0.7%. "
Despite the increase in Mac sales, Apple's success is based on the fact that ASUS reduced its production of unprofitable laptops during 2017, so this is where Apple's rise to the top comes from. However, Apple's sales increased in 2017 compared to 2016, and for 2018 analysts estimate a new increase in sales, one that is slightly lower than what we see for last year.
